Scientists Can Hack Your Brain

People are familiar with the idea of hackers getting ahold of personal information in the digital world, but you may be surprised that it may be possible to perform similar tricks on your brain.

Scientists at the University of Geneva and the University of California are studying technology that may be able to essentially hack someone’s brain, pulling out vital information such as PIN numbers, passwords or your social security number with a low-cost device.

Scientists Can Hack Your Brain

Scientists Can Hack Your Brain

This device is known as the Emotive brain-computer. It is a wireless headpiece that people can use to track signals being sent in the brain. When the brain sends a familiar message, the computer will track the signal back to its source and retrieve the information. For example, scientists have asked test subjects to put on the device and sit in front of a computer. Then the subjects visited a variety of sites, including mapping sites, banking pages or social media networks. Once the login screen appeared, a signal known as a P300 was sent in the brain. This essentially means the brain sent a signal that they recognized the message as being familiar. This data point helps the researchers narrow down the points in the brain where they would need to search for the information they were looking for.

Using this device and this mapping technique, researchers have been able to retrieve personal information from clients at a rate that is 15-40 percent more accurate than the average hacker attempting to guess a person’s vital information. Though this is the first attempt at studying such a device, the science is likely to provide solid results. Should further studies show similar achievements, it may be possible that we would see this type of device become standard for a variety of purposes.

The intended use of the Emotiv brain computer would be to help people retrieve their lost data and personal information. Imagine a world where you could simply pop on a headpiece and be able to retrieve your lost password or PIN number, simply by looking at the screen. It would certainly make life a lot easier for forgetful folk. Because current models require the user to wear the device in order for it to be successful, there is a bit of security built in that helps prevent the technology from falling into the wrong hands.

On the other hand, there are some serious implications here. If such a device was to become commonplace, what would be done to ensure that it didn’t get misused or fall into the wrong hands? How could users know that outside agencies weren’t picking their brains without any knowledge or permission, and how could users make sure that personal, private thoughts stayed in your head where they should be? When any new type of technology advances or is invented, the question of ethics needs to be addressed. It will be interesting to see how this particular case turns out as the ability to read and map the mind continues to grow.

Posted in Innovation | Tagged , , , , , , , , , , , , , , , | Leave a comment

What’s next for Luxury Brands Online?

At the end of the last century, advertisers from luxury brands poured plenty of money and effort into making the perfect magazine ads for their product. People simply weren’t interested in buying luxury items on the internet. If people wanted high quality, they wanted to purchase it in a store or from the catalogue. If a major fashion brand had a website at all, it was very minimal and largely ignored.

Today, that story has completely changed. People spend a lot more time, and a lot more money online than they used to, including purchases of luxury goods. Yet advertising agencies for this market are still only spending 31 percent of their budget on advertising venues here. In large part, this is because they believe this is not as likely to reach high-income customers. People who are shopping online are often looking for a deal, not another way to get something at sticker price. This may also be due in part to the fact that many ad agencies severely limit the design applications that can be used to create online ads, which is stifling to the fashion industry that relies on making a statement to sell their products.

However, now the luxury spending is going up, and advertisers are becoming more willing to take a chance and branch out. In the coming years, up to 70 percent of marketers claim that they plan to increase mobile media and video advertising campaigns, and 50 percent say they will be starting to focus on social and rich media, according to a poll in Martini Media. Advertisers hope that these new outlets will help brands break away from television and print, two advertising industries that are starting to see a serious decline in effectiveness.

The key here will be to step away from the current form of internet advertising. Cheesy blinking banners and popup ads don’t exactly scream luxury or fashion to most viewers. Many advertising designers are giving agencies more freedom to design web ads that effectively represent their company. It is simply a matter of determining what this direction should be and how to implement it into web design without interrupting the content of the page.  Otherwise, they will be sending a cheap message which will cheapen the value of their business and their product.

Brands that are looking for top dollar clients will need to be willing to pay top dollar to gain access to them. In the days of print, luxury advertisers paid more to ensure that they got the stylish, glossy full page ad. Today they need to determine what the online version of that concept is and make it work. Instead of creating an ad based on the marketing profiles that already exist, advertisers will need to find a way to personalize the tools and technology to make them work for their personal image. They did it in the past, and with a bit of effort and creative thinking, it can certainly be pulled off now.

Posted in Trending | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Are You Raising Tech-Addicted Kids?

Kids today see a nearly unlimited access to electronic gadgets and internet access. Everything from games to comics to social interaction sites is right at their fingertips at any time of the day. With so much access, and frankly emphasis, on technology today, it’s easy for a simple interest to turn into a full blown addiction. In some cases, the only way to get kids off their technological devices is to take them away, or to put kids in a situation where there is simply no access to these technological items.

From time to time we see a story in the news about how a child has died from prolonged gaming. These are extreme examples of this phenomenon, but the idea is still the same. Can you get through a family dinner in your home without your child checking Facebook? It is not uncommon for parents to feel as though their children are glued to their computers, video games or iPods. Some parents report temper tantrums or other extreme behavior when they attempt to put limits on their child’s use of their devices and games. For many kids, the online world is an extension of their real life world, making separation painful and difficult.

So where do you find the balance? Technology is a part of our world today, and it is highly unlikely that this trend is going to slow down or cease any time soon. There are plenty of ways to use this new technology in a positive way, to learn and grow and keep in touch with others. But children and adults alike need to learn that it’s ok, perhaps even necessary, to turn it off once in a while.
Kids are going to need to learn to use a computer effectively in order to function in today’s society. They will need to be able to word process for school, do research online, communicate with others effectively, and be able to tell what on the internet is safe to use and believe and what isn’t. These are skills that can only be learned with more exposure to the devices, not less. Children need to be able to have access to this world the same way adults do. No one tells us when to check our email or how long we can surf the internet. Eventually the same will be true of our children. Not exposing them to the online world now will only lead to confusion and overwhelming life lessons when they are unsupervised.

The key is finding comfortable limits. It is not wrong to ask your children to leave their cell phones in their rooms when they come to the dinner table or to shut off gaming programs when they are supposed to be doing homework. Technology can be a valuable tool when you are the one in control and the games and constant access are not ruling your life. Lead by example, and you may find that your household as a whole has a less tech-addicted vibe which is significantly healthier.

Posted in Lifestyle | Tagged , , , , , | Leave a comment

Aston Martin ONE 77

The Aston Martin One-77 is a two-door coupé supercar with a name as unique as its style and approach to performance. While smaller engines being force-fed copious amounts of air via super and turbochargers is the new craze in the auto industry, Aston Martin decided to take a decidedly old school approach to the One-77 and its massive, naturally aspirated 7.3-liter V12. The One-77 will feature a full carbon fibre monocoque chassis and a handcrafted aluminium body.

The One-77′s naturally aspirated 7.3-liter V12 is derived from Aston’s 6.0-liter powerplant, but with power upped to a massive 750 horsepower with torque checking in at 533 lb-ft. Even more impressive is the fact that Aston Martin and Cosworth engineers sought out to decrease engine weight by 10 percent while bumping its displacement by 1.3-liters, but instead actually achieved a 25 percent weight reduction.

The car will also use a strengthened version of the DB9′s 6-speed automated manual transmission and height-adjustable pushrod suspension coupled with dynamic stability control. It will feature Pirelli P Zero Corsa tyres (255/35 ZR20 front, 335/30 ZR20 rear) and Carbon Ceramic Matrix brakes.

The top speed was estimated to be 200 mph (320 km/h) but actual tests in December 2009 showed a figure of 222 mph (357 km/h), with a 0–60 mph time of approximately 3.5 seconds.

It first appeared at the 2008 Paris Motor Show, although the car remained mostly covered by a “Savile Row tailored skirt” throughout the show, before being fully revealed at the 2009 Geneva Motor Show.

The Aston Martin One-77 has been awarded with several internationally renowned design awards including the Concorso d’Eleganza Design Award for Concept Cars and Prototypes, the GOOD DESIGN award by The Chicago Athenauem: Museum of Architecture and Design in North America and the “Best Design” award by the UK motoring magazine Auto Express.

There was a limited run of 77 units (hence the name of the model) as delivery started in October 2010.

Though buyers at this price point are likely quite sure of what they want, the One-77 could conceivably be cross-shopped against the Bugatti Veyron, which currently holds the production car top speed record, as well as less expensive but still exotic supercars like the Lamborghini Aventador LP700-4 and Koenigsegg Agera R.

Posted in Cars | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Aston Martin Vanquish 2013 modell

Aston Martin presenterer erstatteren til DBS-modellen. Vanquish blir deres sterkeste og dyreste modell, Vanquish lanseres i 2013.

Source: e24.no via Kjell Halvor on Pinterest

Fra 2001 til 2007 lagde de forrige modell, som blant annet fikk æren av å stille som James Bonds kjøretøy i Die Another Day, den siste Bond-filmen til Pierce Brosnan i 2002.

Den helt nye Vanquish debuterer med en ny aluminiumsplattform i bunn og et karosseri som stort sett er er av karbon.

Under panseret er den samme seks liters V12 motoren man blant annet finner i V12 Vantage, men med enda høyere ytelse. I Vanquish er det 573 hestekrefter, mot 517 i Vantage. Det gjør bilen til den sterkeste Aston Martin-modellen noensinne, om man ser bort fra hyperbilen One-77 som har en pris på rundt GBP 1,2 millioner.

Aston Martin-importør Insignia, sier de ennå ikke har nok teknisk informasjon til å gi en nøyaktig pris i Norge.

Source: e24.no via Kjell Halvor on Pinterest

Source: e24.no via Kjell Halvor on Pinterest

Posted in Cars | Tagged , , , , , , , , | Leave a comment

BMW M5 2012 model

Dette er nye BMW M5. En av verdens raskeste familiebiler blir ny. Bilen fikk sin premiere under bilutstillingen i Shanghai i påsken, og skal etter alt å dømme ut på markedet allerede i november. Det spekuleres i at motoren som også sitter i M-versjonene av X5 og X6 kommer til å yte rundt 580 hestekrefter. Det er nå bekreftet at det blir 560 hestekrefter. Dermed kan det se ut for at sylinder- og kubikkfesten for ekstremsedanen er forbi. Helt frem til nå har motorvolumet til disse bilene bare økt og økt. Audi, BMW og Mercedes AMG har pest hverandre om ha den mest ekstreme skuten i klassen. Det er ikke tilfeldig at BMW velger Auto Shanghai for avdukingen en nye M5. BMW har fått et godt fotfeste i verdens raskest voksende bilmarked. Store bilder: Bilutstilling i Shanghai 2011 og BMW Concept M5

bmw-m5-concept-e

bmw-m5-2012-q

bmw-m5-concept-y

bmw-m5-2012-e

The new BMW M5. First glimpse.

All new BMW M5 2012 Trailer

Kjell Halvor Landsverk Car News and Car Review.

Posted in Uncategorized | Tagged , , , , | Leave a comment

Bugatti Veyron Special Versions

Special versions of Bugatti Veyron:

Bugatti Veyron Bleu Centenaire

Bugatti Veyron Fbg Par Hermès

Bugatti Veyron Grand Sport

Bugatti Veyron Grand Sport Grey Carbon

Bugatti Veyron Grand Sport Sang Bleu

Bugatti Veyron Pur Sang

Bugatti Veyron Sang Noir

Bugatti Veyron Super Sport

Posted in Uncategorized | Tagged , , , , | Leave a comment

Rolls-Royce Ghost

Rolls-Royce Ghost

Rolls Royce Ghost

Rolls Royce Ghost

Rolls Royce Ghost

Rolls Royce Ghost

Rolls Royce Ghost

The new Rolls-Royce Ghost is the latest half British and half German ultra-luxury car to come from the storied auto manufacturer. The Ghost is the daily driver; the Phantom, whether in sedan, extended-wheelbase sedan, coupe, or drophead (convertible) form, should be held in reserve for special occasions. Like all Rolls-Royce models, the new Ghost is seriously luxurious.

The new Ghost is based on the chassis and electronics of the BMW 7-series (Rolls-Royce is now a wholly owned subsidiary of BMW and uses some BMW-derived parts in its grand glass-fronted factory on the Goodwood Estate in Sussex), but Rolls-Royce says that the Ghost is only 20 percent BMW. With a bored-out version of BMW‘s direct-injection twin-turbocharged V12 (displacing 6.6 liters here) the Ghost deliver 563 hp and 575 pound-feet of torque. The massive amount of torque is available at 1,500 rpm, which makes the large Ghost able to hit 60 mph in 4.7 seconds. The engine is connected to a ZF-built eight-speed automatic transmission that is amazingly smooth, quick, and perfect in mostly every way.

The quality is astounding. It’s ‘value for money’. The paintjob takes seven days. The leather is from eight bulls guaranteed never to have bumped into a barbed wire fence. The front has a gorgeous bonnet in bare metal (it’s actually painted and lacquered to perfection).

Elongated Ghost (Extended Wheelbase / EWB) is more spacious but not as fast as standard car. There’s no official date on the newcomer, the wheelbase is estimated to be lengthened by around 15cm, taking it to 5.55m in total.

Standard features:
19″ alloys with self-righting centres, dynamic brake control, dynamic stability control, cornering brake control, Curve Speed Limiter, anti-roll stabilisation, intelligent air suspension, Xenon headlamps, rear lounge seat, four-zone climate control, door-housed umbrellas, deep-pile carpets, 600W 16-speaker sound system with 12.5GB memory.

Optional extras:
20″ alloys, night vision, head-up display, Silver Satin bonnet, active cruise control with Stop & Go, camera system, Brake Intervention, navigation system, panorama sunroof, rear TV/DVD players, DAB tuner, picnic tables, individual rear lounge seating, massage seats, ventilated seats, rear cool box with integrated champagne glasses.

The Rivals:

Aston Martin Rapide
New saloon, based on a stretched DB9, blends luxury and pace. Very sporting; only in this company could the 470bhp V12 seem lacking.

Bentley Mulsanne
The Mulsanne uses a new version of the venerable Rolls/Bentley V8, now with 505bhp and an astonishing 752lb/ft of torque. Will be intriguing.

Mercedes-Benz S65 AMG L
This is a tuned-up S-class, but it still oozes luxury. It just happens to have a 612bhp turbo V12, too.

First Drive: 2011 Rolls-Royce Ghost

Rolls Royce Ghost Preview

Kjell Halvor Landsverk Car News and Car Review.

Posted in Uncategorized | Tagged , , , | Leave a comment

Bjugn kommune påpeker at de ikke har noe negativt å utsette på Kjell Halvor Landsverk

Bjugn kommune og Aker Salg Bjugn har funnet en løsning på fordeling av utstyret som telefonsalgsbedriften fikk i støtte i forbindelse med den aktuelle etableringen i Botngård.

Partene inngikk 15. oktober 2003 avtalen om etablering. Salg av inkassoavtaler til bedriftsmarkedet er virksomheten til Aker salg. 15. juli i år mottok Bjugn kommune et brev fra den Oslo-baserte bedriften at de avsluttet sitt engasjement. Avtalen om fordeling av utstyr går nå ut på at Bjugn kommune beholder alle kontormøbler og datautstyr for 15 personer, mens Aker salg Bjugn får beholde telefoniutstyret.

Partene fornøydeI en pressemelding fra partene skrives det at Aker Salg er fornøyd med samarbeidet i prosessen, og Bjugn kommune påpeker at de ikke har noe negativt å utsette på Aker salg eller eieren Kjell Halvor Landsverk. Begge parter beklager også at avtalen ikke lot seg gjennomføre. Ordfører Arnfinn Astad fortalte i går til Fosna-Folket at utstyret vil fordeles hvor behovet er størst i kommunen, og fremhever at de til stadighet skifter datautstyr og har dermed behov for dette. -Og sånn som kontormøblene kan for eksempel være fint å bruke i det nye biblioteket som er på gang, sier han.

ORDFØREREN FORNØYD: Arnfinn Astad oppfatter løsningen som tilfredstillende.

Posted in Uncategorized | Tagged | Leave a comment